Sonru strengthens market position in MENA with addition of Arabic language

Dubai, 09th October 2015 - Sonru, a global leader in video interviewing software, today announced the addition of Arabic language to the candidate application, strengthening their presence in the region.

Trusted by leading companies across the world, Sonru is continuously upgrading to meet the specific needs of their internationally growing client list and their candidates. 

Arabic is now live on the Sonru candidate application, ensuring an even smoother video interviewing journey for Arabic-speaking candidates. Arabic is the 6th most spoken language in the world and is the native language of over 200 million people worldwide.

“Interviews can be a stressful process for candidates”, said Danish Hadri, Managing Director, Sonru MENA. “The addition of Arabic to the Sonru application makes video interviewing even more accessible for candidates across all regions. It also signifies Sonru’s dedication to companies in this part of world in helping them to streamline their early-stage recruitment processes with video interviewing technology.”

Reflecting the company’s position as a global leader in video interviewing software, and offices in Ireland, UK, France, South Africa, Dubai, Singapore, Australia and USA, Sonru is continuously upgrading the language capabilities of the application. Sonru is now available in 17 languages, including Chinese, French, German, Swedish, Korean and more.



Sonru has a large portfolio of clients in the MENA region, including Gulf International Bank, New York University Abu Dhabi, Qatar Airways and Higher Colleges of Technology. This latest addition allows more companies easy access to a wider talent pool using Sonru by video interviewing candidates from all four corners of the globe.

About Sonru

Sonru is a global leader in the field of video interviewing and selection. Sonru’s Global Headquarters is in Ireland, with regional offices in Europe, Asia Pacific, Middle East and North America. Sonru also have offices in Australia, UK and South Africa. The name Sonru stems from the Irish phrase “Bí le sonrú” which means to “stand out” and their video selection tool enables interviewees to do just that.

Recently recognised by both Gartner and Bersin as a leader in this space, Sonru has established the effectiveness and validity of using video in the recruitment process. Fortune Global 500 companies are innovating in their talent acquisition processes by using Sonru’s video interview solution.

About Hamilton Resourcing

Hamilton Resourcing is the regional consulting partner of Sonru, The McQuaig Institute, Integrity International & LinkedIn. For more information on HR services please contact us on info@HR-email.com.