Prior to using Sonru, Asda conducted telephone interviews instead of video. Jane Kidd, Graduate Resourcing Manager at Asda maintains that replacing phone interviews conducted by an external agency with video interviewing offers huge time and cost savings: ”not paying for someone’s time to conduct and also to review the phone interviews.”  

However being able to send or share the interviews of borderline candidates with the functional graduate sponsors emerged as Kidd’s favourite benefit: “They [hiring managers] would view the video interviews with immediate buy-in and feedback. I couldn’t do this with a script and the external agency’s notes from a phone interview.”