Attract and retain employees within retail & FMCG? This is how you do it!

Customers expect that soon they’ll be able to try on new clothes via virtual changing rooms and won’t have to leave their home. With many retail and restaurants, it is already possible to order from the menu via an iPad or tablet. New colleagues expect a special first week of work. Therefore, provide a good onboarding to your own employees and thus deliver your organization's’ culture and feeling to your customers! ❤️

Customers will never love a company until the employees love it first – Simon Sinek

Customers notice when colleagues “breathe your brand” and put in a little extra in their work. Therefore, provide employees with the same VIP experience as you give your customers. For example, use a virtual tour or a video to present a new collection. Only when employees can identify with the vision and organizational objectives, will they give their own interpretation to this. This is especially important within the retail sector.

Recent research by sector organization Koninklijke Horeca Nederland (Dutch) shows that the number of catering staff in the Netherlands will increase by 15 percent between 2016 and 2021 from 407,000 catering staff in 2016 to 467,000 in 2021. The sector will, therefore, have to recruit more than 90,000 people a year.

For customers there is the loyalty program and/or loyalty point system, for your employees there is the onboarding app. Treat employees as your best customers.

Keep employees involved and reduce turnover

In the war for talent, good onboarding is crucial. It guarantees a smooth integration process for new employees. As a (retail) company you want to have well-trained and loyal staff, which really contributes to your company mission. Recently the article ‘Why restaurants should rethink their training programs’ was published. This shows that the turnover in 2017 increased by 70% compared to 2016. Employee turnover has a big impact on the operation, continuity and keeping up a high level of work/service. Costs to replace an employee in hospitality can easily be € 5005 per employee.

Do you have to deal with several (worldwide) locations? More and more shops, supermarkets, hospitality, FMCG and hospitality businesses are putting the employee at the center and have more focus on recruitment, retention and development. 

How focusing on development can help you

Traditional training and work-in programs are often outdated and do not match the needs of employees who do not have a fixed desk to work on. Let go paper, send colleagues to deliver messages, make sure that information is always and easily available and that personal development is not dependent on the manager. Ask yourself these seven questions to find out if your onboarding program is successful and follow in the footsteps of organizations such as Ahold, Bugaboo, Miss EtamHunkemöllerHeinekenPepsicoRituals and Nutricia!

Onboard large numbers of employees in an interactive way. Thanks to the scalability of the Appical platform, it is also possible to onboard colleagues in different countries! Is there a lot of turnover within a certain period? Guarantee valuable feedback from former colleagues. Request a demo.