Does Video Interviewing Bring Workplace Diversity?

When a company starts hiring they demand the best applicants for the post. Never is there a conversation held where a hiring manager will state they are searching for the second best candidates, yet so many settle for second best, through no fault of their own, due mostly to an inability to know how to connect with who they need to.

In a world where technology brings people closer together, where state borders are no longer the barriers they used to be, the talent pool for organisations to pluck the perfect personnel from has increased to 4.5 billion (the working-age population of the planet), increasing the opportunities to source the best talent from every corner of the globe.

Apart from finding the best personnel for your company, there is another, massive benefit that sourcing talent internationally brings: diversity. And why is diversity in the workplace important? A culturally, age and gender diverse workforce has been shown to be significantly stronger in team working, cooperation, productivity, problem solving, conflict resolution, creativity, and general attitude.

Diverse workplaces are the stuff of dreams and companies are working hard to make sure they are not only diverse, they tell the whole world about it too. Google is a great example; 2014 statistics released by them show their employee diversity:

Gender:    30% female, 70% male Race:        61% White, 30% Asian, 4% two or more races, 3% Hispanic, 2% Black, <1% other

Google quite publicly bring attention to these figures and state that “All of our efforts, including going public with these numbers, are designed to help us recruit and develop the world’s most talented and diverse people.” No one can argue that Google are not at the forefront of technology and innovation, pushing boundaries in human, scientific, and cultural innovation, and all because they have an active diversity policy that makes them who they are.

Google aren’t alone in releasing diversity statistics, but it does seem to be the tech companies leading the way in this field. Pinterest seem to be a little farther ahead on their plan to increase diversity:

Gender:    40% female, 60% male Race:        50% White, 42% Asian, 2% Hispanic, 1% Black, 5% other

So, now you know why you need a diverse workforce, and now you can see that diversity is so important the world’s biggest brands are actively seeking to increase theirs, how do you start becoming a more diverse workplace? Be open to hiring the best talent internationally, no matter where they’re based. Sonru video interviewing already brings diversity to workforces across the globe. By eliminating barriers to employing people in distant, remote, seasonally inhospitable, or even just slightly inconvenient to reach locations, organisations benefit from the new skills and experiences that fresh employees bring to the work environment and employees gain from experiences new geographies and with new cultures.

If you haven’t started to integrate a video interviewing platform into your hiring procedures not only are you behind the curve when it comes to hiring the best people before the competition, you limiting your company’s potential. Call the Sonru team today to find out how we can transform you into a diverse, innovative work environment.