Video interviewing is becoming ever more popular as a recruitment tool. It offers a number of benefits for employers and candidates alike. It can be especially beneficial for overseas candidates, allowing recruiters and hiring managers to meet them a lot earlier in the process. For candidates, it becomes easier to apply for jobs abroad. However, video interviewing isn’t just to be used in these circumstances. It is also a valuable tool for the recruitment of local candidates. Time and cost efficient
Finding a new employee can be time-consuming and costly if you have to arrange a number of face-to-face interviews. You will often want to secure the right person as soon as possible, but this isn't always achievable if they can't make it to an interview at your site. Video interviewing can enable you to rapidly assess the suitability of a range of candidates and then reduce the number you invite for a more formal interview. It can add a lot of value to your recruitment process, making sure candidates brought forward in the process are the most suitable. This makes the recruitment process vastly more streamlined and allows you to scheduleinterviews at times that are convenient for both parties.
More effective than phone interviews
The use of videos enables the employer to better judge a person's body language and personality than is achievable via a telephone interview. It allows for a completely transparent approach and a uniformity of interview. Attending an interview can be a nerve-wracking time, but video interviews allow the candidate complete their interview somewhere they feel comfortable. Unlike phone interviews, video interviews don’t rely on the quick notes taken by a recruiter during the interview. Interviews can be watched, re-watched and shared with relevant co-workers to make the most suitable choice.
Build your brand image
Today's internet research ensures that candidates know quite a lot about a brand before they even get to an interview. This can mean they will expect your company to act in a certain way and it's not always possible to reinforce the brand image over the phone. Enhanced branding opportunities and customised communications ensure a great candidate experience, which is very engaging. Candidates will see your company for the forward thinking, technologically advanced industry leader you want to be. Video interviewing provides a warmer and more inviting approach for candidates and showcases the positive aspects of the brand. Our recent white paper, 200,000 Candidate Insights on Video Interviewing looks at the candidate experience of video interviewing. Download now.
In some cases, interviewing a wide selection of candidates for a role can leave you struggling to remember exactly whom you've seen. Asking a uniform set of questions via video and then having the option to play back interviews at a later stage makes it far easier to compare candidates. Killer questions can help rule out unsuitable candidates very quickly. You can also pick up on elements such as enthusiasm and commitment, which might not come across on a CV or can be hard to read over the phone. Successful candidates can also review their video interview before the face-to-face interview – something that is near impossible with traditional methods.
A range of opinions
With a video interview, colleagues and invested hiring managers can securely view the footage, allowing them to provide their opinions on candidates culture fit, skills set and experience. It could be off-putting for interviewees to face a number of people in the room and many stronger candidates will have a negative reaction to panel interviews. Video, in contrast allows you to solicit other opinions without compromising the candidate's interview.
Video interviewing is the perfect recruitment technology to introduce to your strategy. Read about how it has improved the hiring process of leading companies around the world here or this recent blog post : 6 Misconceptions of Video Interviewing.