Sonru Heating up Africa’s Candidate Experience

All organisations embarking on global recruitment in difficult to reach areas will all agree on one thing – it’s no walk in the park. It’s time consuming, expensive and difficult to manage, but there is a solution…

What if we said that by using this solution, 86% of candidates feel confident about the interview before proceeding? Or that 71% of participants prefer this solution to telephone screening? What if we said that this solution has been described as ‘one of the coolest things I’ve ever done’?

Despite only 2% of candidates experiencing automated video interviewing beforehand, these are real-life responses to a survey from respondents in Africa in relation to the candidate experience of the Sonru screening solution.

Automated video interviewing is still a relatively new concept, but that doesn’t mean it hasn’t already made a huge impact on the way in which companies recruit. Traditionally, global recruitment has created more problems than it has solved. It’s expensive and laborious; so much so that until now, a UK company (for instance) would think twice about even contemplating a recruitment drive in Africa.

Internet access in countries such as Zimbabwe, Kenya and Egypt has vastly improved and is becoming much less costly meaning that a video interview is the ideal solution for both the hiring company and their candidates. And whereas social video platforms like Skype typically need an internet speed of 400Kbps to reach a decent quality, Sonru needs just 140Kbps. Unlike Skype, it also solves the age-old time zone issue. Indeed, Sonru is completely automated which means that while a hiring manager settles down for the evening in the UK, a candidate in Africa can be completing their interview, at their leisure, in front of their smartphone or tablet!

The pure convenience of being able to answer interview questions via 3G doesn’t go unnoticed by candidates, nor does the slick user interface. Survey respondents found the Sonru design very useful and user-friendly. Candidates also reported that the sound and video is of very high quality and the initial equipment check is very effective, minimising the risk of issues arising. Candidates are even able to carry out a practice interview beforehand to ensure they are completely comfortable with the platform.

Global recruitment doesn’t have to be a chore. It can open up a world of opportunities and highlight great talent, but if companies fail to get the candidate experience right, then overseas candidates will lose confidence in your company, damaging your employer brand. With over 80% of candidates overseas reporting either ‘very positive’ or ‘positive feelings’ towards an organisation that uses video interviewing, can your company afford to ignore it?

About the Author:

Video Interviewing Software |

Sonru, a multi-award winning automated online video interview solution for screening candidates, replaces first round phone and on-site interviews.

Sonru is a global leader in the field of Asynchronous Video Selection. As recognised leaders in this field we have established the effectiveness and validity of using video in the recruitment process. Companies like Volvo, Nestlé, CERN, Boston Scientific, EA Games, eBay, Schroders and Oracle have innovated in their talent acquisition processes by using Sonru’s video interview solution.